Committed to expanding global markets in an era of shrinking audiences, Hollywood needs those spots and is increasingly willing to cater to Chinese tastes to secure them: You may have noticed the pair of martial-arts characters inserted into Rogue One: A Star Wars Story, for example. The movie poster says the Great Wall of China is 5,500 miles long and took 1,700 years to build, before asking provocatively "What were they trying to keep out?" The answer, of course, is foreigners.Įven today, there are strict government quotas on the number of foreign films that can be screened in China.
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